Pizza My Heart was founded right on Capitola Beach, and is still there. It’s not much larger than the average bedroom, but that tiny Capitola restaurant has become a landmark for surfers and beachgoers alike.
Stoked with the success in Capitola, Pizza My Heart opened in downtown Santa Cruz a few years later. This was a big upgrade for both local and tourists as there was actually room to sit down and enjoy a slice. After the ’89 earthquake damaged our building, we moved to our current location on Pacific Avenue, bringing along our great pizza and even greater customers.