A few years after opening, Anthony and Chuck recognized that the industry was changing. They didn’t have sophisticated data tracking — or a computer in the shop, for that matter — but they were scribbling a lot of the same names when taking orders. Meanwhile, more of their regulars were asking for online ordering. Grubhub and other delivery apps wanted high commissions while tempting Billy’s Pizza & Pasta customers with other cuisines — the brothers weren't interested. Instead, they hired a local web designer to make the shop a site.
The site cost them hundreds of hours, thousands of dollars, and countless orders due to difficult updates and constant issues. Starting a new site from scratch, hiring someone to constantly update the programming code, and building a mobile version could have cost thousands more.