The hard-working people of Aston, PA didn’t have time for a one-hour lunch, so Manbroso’s To Go didn’t bother with dine-in. Instead, the fun-sized shop was built for takeout and delivery only — almost as fast and affordable as McDonald’s, but with much better food. Their strategy was brilliant, and it saved him thousands of dollars in overhead.
For Manbroso’s To Go, quick service is just as important as quality. Unfortunately, their POS couldn’t keep up — employees had to manually key in last-minute changes and special instructions, interrupting prep midway through a rush. When the system froze, Jeff had to handle customer service all by himself.
Customers complained that it took forever to place a large order and some gave up before checkout. Meanwhile, new customers weren’t turning into repeat business – email addresses sat in the POS backend, and Jeff didn’t have a way to follow up.