To help Mancini’s Wood-Fired Pizza stand out, we developed specific tactics to get new customers, increase brand awareness, and ramp up productivity.
To reach new customers, our marketing services combined traditional and digital approaches with simultaneous mail and social media advertising. The direct mail campaign drove thousands of dollars in sales — including a 32% lift in new customers from the first mailer alone. Meanwhile, Mancini’s digital ads were seen by 50,000 specifically targeted people across Facebook and Instagram in just three months.
Our design team worked with Francesco to develop strong, consistent branding across everything from promotional signs to staff shirts. As Francesco says: “Everything has to look good. The marketing materials from Slice have been great. They gave me beautiful pizza boxes and menus. All of this gets people’s attention to try my shop out.” And thanks to our trusted vendors, everything arrived on time and in perfect condition.
Mancini’s was spotlighted on the Slice app and got 60% more orders in just three months. To help Francesco keep up with all of the new orders, we streamlined operations by rerouting his online orders to a tablet instead of a fax machine. This helped make his orders flow more efficiently — increasing not just fulfillment speed, but order accuracy (and happy customers).