The community quickly embraced Dan and Krista, who provided warm service to customers while donating a portion of every dollar to charity. Still, the business had yet to reach its full potential. Grubhub didn’t drive reorders and they were taking a 25% cut. Meanwhile, their MicroSale POS required constant babysitting — the fees were lower, but they were spending even more on extra front-end staff to fix botched orders.
Their word-of-mouth buzz was strong, but they weren’t getting as much online traction as they expected. Grubhub offered no solutions for the pizzeria’s low Google ranking or occasional slow nights. The latest update from MicroSale’s POS changed nothing, except for the screen’s background color. Dan and Krista were losing time, money, and patience with their so-called partners.