HOW NICK’S PIZZA INCREASED SALES 5X WITH LESS OVERHEAD

Slice’s reliable ordering and reasonable pricing bolstered this longtime local staple.

SETTING THE TABLE

In Castle Shannon, Nick’s Pizza was (almost) as popular as the Steelers. But, after 30 years, the shop needed a facelift. The new owners kept the name and the recipes that made the shop a local fave. But, when it came to online ordering, Dan and Krista Gage were starting from scratch.

THE CHALLENGE: BUILDING A DIGITAL BASE

The community quickly embraced Dan and Krista, who provided warm service to customers while donating a portion of every dollar to charity. Still, the business had yet to reach its full potential. GrubHub didn’t drive re-orders and they were taking a 25% cut. Meanwhile, their MicroSale POS required constant babysitting — the fees were lower, but they were spending even more on extra front-end staff to fix botched orders.
Their word-of-mouth buzz was strong, but they weren’t getting as much online traction as they expected. GrubHub offered no solutions for the pizzeria’s low Google ranking or occasional slow nights. The latest update from MicroSale’s POS changed nothing, except for the screen’s background color. Dan and Krista were losing time, money, and patience with their so-called partners.

THE SOLUTION: DRIVE LOYALTY

Nick’s Pizza needed a true partner to support its online business across the board. Slice provided Nick’s Pizza with a personalized mobile-friendly site, direct ordering through Google, and optimized business listings across the web. Reliable ordering, easy reordering, and consistent reminders turned new customers into regulars. Suddenly, Dan was saving substantially on labor while turning record profits.
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GROWING THE PIE WITH SLICE

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5X

Sales Increase

35%

Less Overhead

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“Slice is by pizza people, for pizza people. They understand the challenges we’re facing, and they provide real solutions to solve them.” — Dan Gage, Co-Owner, Nick’s Pizza

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HOW SLICE STACKS UP

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