When Anthony first opened in 2016, he figured all of the online ordering partners were roughly the same. Then, he saw his statements from Uber Eats and DoorDash. The apps were taking a 30%+ cut for their so-called “turnkey solution”. Instead, Anthony found himself babysitting delivery drivers on a daily basis. “Keep the soda separate from the pie,” he’d say. When they didn’t listen, Anthony was the one who had to handle angry phone calls and issue refunds for cola-soaked pizzas.
The in-store numbers were strong, but the online order volume was stagnant. Anthony reached out to the aggregators for advice, but he usually didn’t hear back. The occasional response would come from a brand new rep via email, rehashing the same suggestions as the last stranger. As the industry shifted towards digital sales, Anthony knew that he had to make a change.